Database overview
Total contacts
73,476
Full database
New (last 30 days)
1,082
+283 this week
Email unsubscribed
2,262
3.1% of database
Email bounced
3,176
4.3% of database
Missing contact type
12,377
16.8% unclassified
Missing email
1,505
Mostly JustCall records
Contact breakdown
Contact type distribution
Across all 73,476 contacts
Lifecycle stage breakdown
Where contacts sit in the funnel
MyREBOOT subscription health
Subscription type distribution
5,007 contacts with a subscription set — 68,469 (93%) have no subscription recorded
Paid LeaderPass
979
19.6%
Participant Membership
2,652
53.0%
Free LeaderPass
357
7.1%
Crisis Access
741
14.8%
MemberPass
111
2.2%
Healing What's Hidden
151
3.0%
Cancelled
16
0.3%
LEADER SUBSCRIPTION HEALTH
Primary Leaders
942
With subscription
554
58.8%
Missing subscription
388
41.2% — sync gap
Premium LP (grant)
290
Start date on file
Leader acquisition pipeline
Sales pipeline — deal stage funnel
3,894 total deals across both pipelines · Stage-to-stage conversion rates
Stage
Count
→ Next
SAG Meeting Complete
775
entry
Purchase Link Sent
117
15.1%
Joining a Group
252
32.5%
Closed Won
1,715
won
Closed Lost
709
29.2%
Onboarding pipeline
Pending Background Check
286
entry
Background Check Complete
22
7.7%
Onboarded
15
68.2%
Not Onboarded
1
—
SAG → Won (overall)
44.1%
SAG → Lost
18.2%
New deals (30d)
51
Missing close date
1,745
45% of pipeline
Conversion funnel — Crisis to MemberPass
Crisis Access → MemberPass upsell path
Tracking movement from free Crisis course into paid MyREBOOT subscription
Crisis Access
100%
↓ upgrade conversion
MemberPass
15.0%
↓ active in rotation
Crisis → Participant
1.8%
⚠ The 15% Crisis→MemberPass conversion may be understated — 93% of contacts have no subscription recorded, so upsells that weren't synced from Thinkific won't appear here.
Open data issues — prioritized
Contact type unset
16.8% of the database can't be segmented by program audience, breaking campaign targeting and Meta audience syncs.
12,377 contacts
Primary Leaders missing subscription
41% of Primary Leaders have no MyREBOOT subscription on record — likely a Thinkific→HubSpot sync gap on older accounts.
388 leaders
Deals missing close date
Nearly half the pipeline is excluded from HubSpot's forecasting and velocity reports due to no close date set.
1,745 deals
Sessions Drop properties missing
sessions_drop_winner and sessions_drop_win_drop_id not found in this portal. Smart content will fail silently.2 properties
Deals at $0 or no amount
434 deals with $0 value plus 18 closed-won deals with no amount set, skewing all revenue reporting.
452 deals
Email bounced contacts
4.3% of the database has a hard bounce. These degrade sender reputation and should be suppressed or archived.
3,176 contacts
Orphaned deals (no contact)
30 deals have no associated contact. Won deals here won't trigger contact type or lifecycle stage updates.
30 deals
JustCall ghost contacts
1,505 contacts have no email — majority are "New JustCall Contact" placeholder records with no usable data.
1,505 contacts
Missing first name
594 contacts will break email personalization tokens. Likely incomplete form submissions missing first name field.
594 contacts
HubSpot connector scope missing
Missing
reporting-base-read scope blocks SQL-based CRM queries and marketing dashboard data access.1 scope