By Evan Owens
Last March, we launched Firstline in response to a growing number of first responders struggling to heal from trauma. The response has been incredible! In just one year, leaders around the country have started 40 course locations, reaching 650 first responders! And here’s the best part… we are just getting started.
But as we have grown, a problem with our program names has grown more prevalent, as well. Every day, I hear our team members answer their phones, and it sounds like a “brand casserole” rather than a cohesive, unified organization.
“You’ve reached Adam with REBOOT Alliance, Firstline, and REBOOT Combat Recovery.” Uhhhh… what??
Recently, a Firstline leader was invited onto his local radio station to share his story of how Firstline was impacting his community. At the end of the interview, the host asked him where people should go if they wanted to get involved. He responded, “www.rebootrecovery.com,” which is the correct answer.
You could almost hear the host’s brain trying to understand why he sent listeners to a website URL totally unrelated the program they had just been discussing. If you’ve been leading a Firstline course for any length of time, you may have experienced similar challenges.
That’s why we have made the decision to unify our program names under the REBOOT moniker. We have updated our branding organization-wide as follows:
The REBOOT Alliance is now REBOOT Recovery.
Moving forward, our primary (parent) organization name will be REBOOT Recovery. The REBOOT Alliance will be retired as a brand and all materials both digital and print will be updated to reflect the REBOOT Recovery brand. Our primary website URL is www.rebootrecovery.com as well.
Firstline is now REBOOT First Responders.
The actual course content will remain the same and the first responders program will continue to operate independently from our combat veterans course, but the name of the program will now be unified under the REBOOT umbrella.
REBOOT Combat Recovery remains unchanged.
Our military program will continue to be known as REBOOT Combat Recovery, though we now have a slightly updated logo as seen here.
We believe that this change will position us to be able to reach more people than ever before.
Thank you for your ongoing support.
Evan & the REBOOT Team